Affiliate Program

An affiliate program offers an online advertiser the ability to embed tracking codes in its website advertisements in order to track the user who click on its ads and make purchases.

The advertiser then shares these ads with website publishers (often through an affiliate-program brokering service such as Commission Junction), who post them o their websites. Once posted on the publishers’ websites the affiliate earns a commission each time one of its users performs an action specified by the advertiser and tracked by the affiliate program software. These actions usually include clicking on an ad to visit the advertisers’ website or make purchases there.