Are You Optimize Your Blog For SPOTLIGHT?

They are blog or website have more then 1,000 pages or high google page rank but receive very little search engine traffic, why? One of the main reason is the website is not optimize for search engine result and traffic.

How to optimize for Search Engine Result And Traffic?

Simple, you need to look for “SPOTLIGHT”, it’s mean that hot keywords people being searching on internet related to your blog topics. If you blog about something that no body search for … your blog will not receive any traffic. I’m sure any topic will have someone to search for, but the worst thing is you didn’t optimize for that hot keyword or thing that people search. Then you will miss the search traffic.

The steps is more like …

1. Identify SPOTLIGHT
2. Optimize Content
3. Optimize Internal Linking
4. Get Incoming Link.

We going to skip the 4 step - Getting more incoming links since it’s a bigger topic that we going to write about. Anyway, if you are buy in to our SPOTLIGHT thing, now it’s time for you to know how to identify spotlight and trend.

Step #1 : Identify SPOTLIGHT

We used certain tools to identify our SPOTLIGHT. And we think most people who are into Search Engine Optimization should be well aware of this tools.

Our “Kong Fu” Tools

The tools listed below is the tools we being using to identify what kind of keywords people being searching for and how many search hits per months.

For now, we only list the free services and download here:

1. Yahoo Keywords
2. Google Trends
3. Google Adword Keyword
4. Goodkeyword software (same as yahoo, but desktop application and more)

and you can find more tools under our SEO Niche category.

Well, after you identified your SPORTLIGHT, you need to start to optimize your blog toward those SPORTLIGHT keywords.

Step #2 Optimize Content

Optimize your title and your keywords in your content. Since we are using wordpress as our content management system. We use wordpress plugin such as SEO Title, Utimate Tag Warrior plugins and our custom keyword plugin for this content optimization.

*Try to match the keyword search from identify SPOTLIGH tool and the tag generated by Tag Plugin in wordpress admin write post and page.

Step # 3 : Optimize Internal Linking

Again, we use Utimate Tag Warrior plugins. Plus, some custom linking template strategy to improve our internal linking. This linking strategy will help you to optimize and capture long tail and spotlight traffic from search engine. The main purpose is … to

Optimize Your Keywords in Your Internal Linking Anchor Text.

This is something that you can do automation internal optimization using content management system or wordpress with custom template.

Your Site Is Way Ahead Of The Game

With that the first 3 steps, if you aim at spotlight traffic with less competitive website, even without much incoming external link, you will receive very good ranking and traffic from search engine. With that, your site is definitely way ahead of the game.

If you try to do it manual, it’s will take time and just not worth it. This is why we use content management system to do it. And since this website is focus on wordpress, the plugin we recommend is SEO Title, Ultimate Tag Warrior and our custom plugin ( we will show it to you some other time ) . Right now, check out our tag and keyword to see how it work here.

Simple huh? Yeap, if everything set up property in the system, your life will be much simpler in search engine optimization.

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