A website publisher that has agreed to display commission-generating affiliate advertising on it’s websites. The affiliate display these ads in hopes of earning a commission or “bounty” from the advertiser when its user perform the action specified by the advertiser, such as clicking on an ad or making a purchase. Such commission based advertisements are generally provided through affiliate-ad brokering services or directly from the advertiser.
A type of online advertisement that appears on your computer screen when visiting a web page but is not visible until you close the current browser window. The page you visit triggers the ad to appear but only “under” the active window. See also Pop up
An online advertisement htat “pops up” when you visit a web page; it creates a new browser window containing an ad.
A broad term generally used to mean content-rich website that contains a lot of information or functionality. Yahoo is an example of a general portal, while some others are more focused, such as iVillage.com, a portal providing content targeting women.
The amount of profit remaining after all of a business’s cost are deducted from its revenues. Usually expressed as a percentage.
Quality Assurance. The Process of painstakingly reviewing all the information and links on a website ot ensure that it is complete, fully functional, and accurate.
Run of site. An advertising term referring to advertisements that are placed randomly on any appropriate area of a website as opposed to being placed in a specific section like a sponsorship.
Really simple syndication. A software protocol that helps online publishers of information syndicate (i.e., automatically share ) their information with other websites on an automated basis. RSS “feeds” often use XML to allow headlines or even whole articles of information to automatically appear on other websites once made available by the originating website
A huge database of information derived from World Wide Web pages that a search engine company ( such as Yahoo or Google ) compile and makes available to users interested in finding information online. Users enter keywords to query the database for related results.
Loading ...