The process of adjusting a website page’s content, links, and meta tags in an attempt to influence the site’s ranking in the database of a search engine. Often focused on determining appropriate keywords relevant to the site’s content and ensuring that they are distributed in the site’s content so that the targeted search engine will increase the ranking of the site for that search term. See also Meta Tags
A computer connected to the internet that is specially designed to host websites and allow speedy access to their files via the internet.
Software that mimics the use of a shopping cart in the real world by allowing online shoppers to choose and hold items for purchases and complete the purchase process by making payment.
The launch of a website ( or other product ) htat is done without accompanying publicity. Usually a soft launch allows customer testing and feedback without media attention in case bugs are discovered by the users.
Unwanted commercial email. It should be noted that not al unsolicited email is considered spam by users if the commercial offer is targeted enough to be interesting to the recipient
Commonly seen on search engines and increasingly on content websites, sponsored links are advertisements for websites that are usually automatically generated to appear depending on the search results or content of page displayed. The links display are often determined based on keyword choices bid upon by advertisers.
Pernicious Software Programs that “spy” on a user’s computer activities in order to collect data on usage, passwords, account numbers, or similarly valuable information in order to share it with the spyware’s distributor. Spyware is often installed accidentally by users when download other programs that do not disclose its inclusion in the download, or by clicking on links in unsolicited emails.
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