Audio or video content that is delivered to a user’s PC in approximately real time. It is contrasted with downloading media, wherein a user clicks to download a piece of media and must download the entire file and save it to the PC hard drive before it can be played.
User Interface. The PC screen presented to the user that offers software program or website’s service for selection, usually by pointing and clicking using mouse or by typing text commands.
To offer a customer additional products, services, or options in an attempt to increase her order.
Unique selling proposition. The characteristics that any entrepreneurial business should look for in its products or services that distinguish them from competitors’. Similar to a competitive advantage but specific to the company’s product/service. See also Competitive Advantage.
Venture Capitalist. A financial firm that specializes in investing money in early stage companies, usually in exchange for equity and management participation.
An online user group that shares common interests and communicates primarily through Internet tools such as email, message boards, or chat rooms, as opposed to real-world face-to-face interactions.
The transmission of audio or video content through the Web. Similar to a close-circuit radio or TV braodcast but only available to Internet users.
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