Bulk e-mail
A group of identical messages e-mailed to a large number of addresses at once. This is a technique commonly employed by spammers, and it results in many very impersonalized e-mail messages.
Glossary Of Make Money Online
[ Total Chapters : 190 ]Cache
A place to store something more or less temporarily. Web pages you request are stored in your browser’s cache (pronounced “cash”) directory on your hard disk. When you return to a page you’ve recently viewed, the browser can get most of the information from the cache rather than the original server. A cache saves you time and saves the network the burden of additional traffic. You can usually vary the size of your cache, depending on your particular browser.
CGI (Common Gateway Interface)
Guidelines that define how a Web server communicates with another piece of software on the same
machine, and how the other piece of software, the CGI program, talks to the Web server. Any piece of software can be a CGI program if it handles input and output according to the CGI standard.
cgi-bin
This is the most common name for the directory on a Web server that holds a CGI program. Most programs located in the cgibin directory are text files—scripts that are executed by binaries located elsewhere on the same machine.
Chat
Real-time conversation between one or more individuals across a network. IRC and ICQ are common forums for such discussions often held in topic-driven chat rooms.
Clickstreams
The paths a user takes as he or she navigates a Web page or cyberspace in general. Advertisers and online media providers have developed software that can track users’ clickstreams.
Click-Through
A hit generated from a banner advertisement when a user clicks on the banner ad. The total how many click per total view/visit is call “Click Through”.
Cookie
On the Internet, a cookie refers to a piece of information sent by a Web server to a Web browser. The browser software is expected to save the cookie and send the information back to the server whenever an additional request is made. Cookies may contain information such as user preferences, registration or login information, online shopping cart info, etc.
CPM (cost per thousand page views)
Banner ad rates are typically measured in cost per thousand (page views)—shorthand for the cost of delivering a marketing message to 1,000 people.
CPTM (cost per thousand targeted ad views)
This implies that the audience you have targeted is of a particular demographic group. See Demographics.
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