Rank
A web pages position in search results.
Glossary Of Make Money Online
[ Total Chapters : 190 ]Paid Inclusion or PFI
Scheme where a payment guarantees inclusion in the search engine’s index; not necessarily a guarantee of rank.
Meta Search Engine
A search engine that aggregates results from other search engines, allowing you to search more than one engine simultaneously.
ODP
Also known as DMOZ. The Open Directory Project, a large and influential web directory. One distinguishing feature of the ODP is the use of human editors to review submitted websites.
Organic Listings
The non-paid search results lists seen in search engines. As opposed to paid or sponsored listings.
IP
Internet Protocol. A standard concerning data transmission formatting and transactions. Frequently used as a short form of “ip number”, the unique number that each machine on the internet is identified with.
KEI
Keyword Effectiveness Index. A measure of the effectiveness of a keyword in terms of search frequency and competition for the keyword. Low is bad, High is Good in Keyword Effectiveness Index.
Meta Data
Referring to Meta Tags. Metadata elements is the formal name for the Meta Tags that appear in the head portion of the HTML web page. w3.org descibes the metadata as “information about a document rather than document content”.
DMOZ
From Directory Mozilla. The Open Directory Project. Quoting from the DMOZ home page, “The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors”.
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