Chargeback
The refund of a customer’s purchase price (plus processing fees) for credit card purchases.
Glossary Of Make Money Online
[ Total Chapters : 190 ]Competitive Advantage
The advantage that a person or business has relative to the competition. Example include unique products, bigger marketing budgets, strong distribution, or experienced management. See also USP (unique selling proposition)
Contents
An e-businesses word collectively encompassing information, pictures, video, music, commentary, or other human-generated creative works. Although an impersonal term, content is helpful shorthand when needing to distinguish a website’s information or entertainment offerings from its technical servicesor merchandise products.
Conversion Rate
The rate at which a website’s visitors take an action desired by the business owners, such as converting themselves into paying customers by buying something. Usually expressed as a percentage, as “10 percent of 100,000 website visitors converted into subscriber and 5 percent into purchasers”.
Cookie
A small computer file that many website place on the hard drives of user who visit their sites in order to track the user’s activity and provide an improve user experience.
CPA
Certified Public Accountant. Certified public accountant in traditional business but “cost per action” in the context of e-business. This is a type of advertising where the advertiser only pays a small fee for every online user who takes a specified action, such as buying an item on the advertiser’s website or filling out a form asking for more information. See also CPC
CPC
Cost Per Click. A type of CPA (cost per action) advertising where the advertiser pays a small fee (usually less then $ 1.00) to the website publisher or advertising service every time a website visitor “clicks” on a specified advertisement.
CPM
Cost per thousand. Where M is from the Roman number for 1,000). CPM is the tradisional way of charging for advertising, where an advertiser pays simply based on the number of people who view an advertisement. A banner ad on a website might command a $5 CPM, meaning that the advertiser will pay the website publisher $5 for every 1,000 impression delivered (i.e., people who view it)
Digital
Digital is a buzzword used to describe any information delivered via a computer-based system. The underlying structure of any information on a computer is composed of binary digital code (either ones or zeros, which are digits). Practically speacking, the process of measuring everything through tiny bits of computerized information is constrasted with analog media or information produced through more physical means, such as scraping a needle across a vinyl record to create sound or unwinding spring slowly to move clock hands to track time. The Industrial Age was based largely on analog technology; the information Age’s tools are digital.
Discount Rate
This is not a discount of any sort from the entrepreneur’s point of view, but a fee charged by a credit card processor for accepting a credit card payment. Usually 2 percent to 5 percent is automatically deducted from the monies received from the customer’s payment.
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