Impression
A single viewing of a web page or advertisement by a single person
Initial Public Offering. When a privately owned company sells its stock to the public for the first time.
Internet Service Provider. A company that sells access to the internet as a service. Well-know ISPs include Earthlink and AOL, as well as telephone companies selling digital subscriber line (DSL) service and cable companies selling cable modem connectivity.
A file format for images originally developed by the Joint Photographic Expert Group (JPEG), it greatly compresses the file size of images commonly used on Web pages in order to offer graphics htat are quickly downloaded
A word or phrase important to a subject or web page relating to that subject. Keywords are used to help search enginees identify the content on a page in order to index it appropriately so that web searchers can locate it. Keywords are also used in pay-per-click advertising services, such as Google AdWords, that offer website owners the opportunity to bid on keywords relevant to their sites in order to have their advertisements displayed when potential customer searches on or visits a website relating to the keyword
As with physical lever, the concept of leverage in business is that disproportionately greater impact or reach can be obtained through use of a specialized tool or technique. In e-business, the inexpensive worldwide reach of the Internet offers greater leverage to a small owner than was cost-effectively available to industrial age small business that were linmited to local marketing.
limted liability company. A type of company that combines the legal and tax structures of a traditional corporation with those of a partnership.
Limited Liability Partnership. A corporation-type business usually reserved for licensed professionals such as doctors and lawyers.
An account with a financial institutional; needed for a business to accept credit card payment.