Descriptive words and phrases about a Web Page’s contents that a page owner can included in the page’s code, but which remain visible to the casual user. Traditionally used by search enginees to categorise a website’s content for indexing in the search engine’s database.
Most simply put the concept that computing power will continue to advance rapidly and be accompanied by continued decreases in price. See also Chapter 2 of this book for more details on this “law” created by Gordon Moore, cofounder of Intel Corporation in 1965.
Short for “navigation bar.”. This is the line of menu options and icons htat usually runs across the top of a web page and/or browser. Clicking on it allow access to different functions and content offered by the program or website.
A website navigation is verbal shorthand for its arrangement of icons and menu choices htat enable a user to “navigate” its services by pointing clicking, and/or typing commands. See also Nav Bar
Permission. When a user enters her email address to request subscription to an email newsletter or similar service, she is said to have “opted in”.
Common business term referring to the costs of running a business that are not directly related to production of its goods or services. Examples usually include office space and telephone lines
A number representing popularity and content relevance assigned by the Google search engine to each web page in its database of websites. Page ranks generally start at zero for less popular pages and climb to 9 or 10 for the most link or authorithy web sites on the web.
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