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Simple SEO Guide For Blogger

[ Total Chapters : 5 ]

Register Your Blog With Search Engine


If you wonder why your blog doesn’t have any traffic coming from search engine, because you haven’t register it.

We know most blogger are active in technorati, mybloglog and more, but it’s doesn’t mean that when you sign up for technorati or any blog community website, you also register with google and yahoo. So if you haven’t register with any search engine, this is what you can do ..

Decide which search engine you want to register. We recommend the big 3 and you can submit your url by following the URL:

  1. Google - Google URL Submit
  2. Yahoo - Yahoo URL Submit
  3. MSN - MSN URL Submit

After you have submit your Blog URL, just wait for the search engine crawler come to visit and index your blog page.

Some of the blog get lucky if they already have a incoming link point to their blog from other search engine indexed blog or website. The search engine might come to visit your blog this way, but we don’t like to take chances, and it’s easy just to submit your blog URL to the search engine.

After you submit your URL, then what?

In order for your search engine to index all your page, you must ensure that your blog must be able to crawl and index all your blog post and pages.

Seach Engine “Road” Block

  1. Frame Page
  2. Javascript Redirect Page or Pop Up
  3. Dynamic Page
  4. robots.txt

Well, we have good news for you. We have one simple solution for blogger that will solve all this problems. Google, yahoo and MSN have agree to come up with a better and simple solution to over come the search engine road block. That’s is creating the sitemap.xml for your blog. Search engine will crawl this index xml page instead of all your blog pages. If you are using wordpress, you can download the plugin to generate all your blog into sitemap.xml automatically.

Here is the link :

http://www.arnebrachhold.de/2005/06/05/google-sitemaps-generator-v2-final

If you are not using wordpress, try to ask your blog community or google it using sitemap generator with your blog platform.

So by using sitemap generator or creating yourself( you don’t want to do that ), you can ensure you blog being index properly, rather then redesign your website to eliminate “frame”, “javascript”, and rewrite your URL in dynamic page. Nice huh? Indeed, this sitemaps have make our web developer live much easy but in order to maintain it without using an auto-generator will be “hell” for webmaster. Anyway, I’m sure most of the blog nowadays will come with an sitemap auto-generator. If not, it’s time to reconsider your blog platform.

How about robots.txt?

We will talk more about robots.txt in the next guide. For now, robots.txt is the configuration to tell the search engine crawler that which page and folder is allow to index. The BIGGEST mistake new blogger even do it disallow the search engine to crawl all they blog by having the wrong configuration in robots.txt. We will talk more about how to configure your robots.txt for your blog later on. If you don’t have any robots.txt configure, don’t worry too much, it’s default one will be allow the search engine to crawl all your page and folders. But sometime, it’s not a good idea to leave it to default, and indexed all your page and data in the server.

Robots.txt, Your Wish Is My Commend


Well, robots.txt is the way for webmaster or blogger to tell the search engine which things that can be indexed and which things is best leave it unindexed.

This is getting a bit technical here, if you have a wordpress blog, just skip it and download our robots.txt will do. But wait! before you do that you must know where to put the robots.txt.

Where to put robots.txt?

URL: www.yourblog.com/robots.txt

upload your robots.txt using ftp program to your top level folder of your blog just like showing in the URL link above. You can also create the robots.txt using your web hosting CPanel file manager to create a new file name: robots.txt. And copy the configuration below to your blog.

Download our robots.txt

Robots.txt Configuration Explain

Here we explain a bit about what robots.txt configiration will do

User-agent: *
Disallow: /cgi-bin/

first line “user-agent: *” mean that you allow all the search engine crawler or robot to index. The second line “Disallow: /cgi-bin/” mean that you disallow the search engine to your /cgi-bin/ folder.

Warning! So never do that

User-agent: *
Disallow: /

This will block all your content or blog from the search engine. Remove the “Disallow: /” in there if you have such a configuration.

MORE to come

To allow all robots complete access

User-agent: *
Disallow:

Or create an empty “/robots.txt” file.

To exclude all robots from part of the server

User-agent: *

Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /private/

To exclude a single robot

User-agent: BadBot
Disallow: /

To allow a single robot

User-agent: WebCrawler
Disallow:
User-agent: *
Disallow: /

Our wordpress robots.txt configuration:
Copy and paste in your robots.txt below, remember
This only work for wordpress!

User-agent: Googlebot
Disallow: /*/feed/$
Disallow: /*/feed/rss/$
Disallow: /*/trackback/$

User-agent: *
# disallow files in /cgi-bin
Disallow: /cgi-bin/

#disallow all files in /wp- directorys
Disallow: /wp-*/

# disallow all files ending in .php
Disallow: /*.php$
Disallow: /*.js$
Disallow: /*.inc$
Disallow: /*.css$
Disallow: /*.txt$

# disallow any files that are stats related
Disallow: /stats*

# disallow wordpress specific folder
Disallow: /category/uncategorized*
Disallow: /feed/
Disallow: /trackback/
Disallow: /rss/
Disallow: /comments/feed/
Disallow: /page/
Disallow: /date/

————————————————————–

Well we hope now you understand robots.txt better, but if you need more explaination, visit the URL link below to find more information about robots.txt

http://www.robotstxt.org/

Is Your Blog Page Indexed?


After the search engine have visit your website. You need to ensure all your site is index.

How To Check?

To check whether how many page is your website being indexed, just type …

site:www.yourwebsite.com

In google and yahoo.

Then you will see how many pages in your website being indexed. Now, you can start to optimize for you index page.

If you didn’t find your website being indexed, check your sitemap.xml or if you are not using any sitemap.xml, make sure you don’t have any of the search engine “road block” that preventing the search engine to index your page.

Double check again!

Sitemap Tools

Here are couples of webmaster tools you can use to make sure you site is index properly.

First, check out google webmaster tools
Second, try to use yahoo site explorer

If you are not using sitemap. You need to ensure all your blog page is crawl. You can use text browser, Lynx browser to view your HTML page from search engine point of view. Lynx browser usually come with source code, the good news here is … we have compiled a Lynx Broswer for Window NT and Window XP, you can download it here: lynx_setup.exe. If you like to download from the original source, google it using the word “Lynx Download”

Content Optimization - Where to Put My Keywords?


It’s time to optimize your content keyword after finding your list of keyword to optimized.

It’s a bit technical again. If you know a bit of HTML then, this should be no problem for you to understand what we trying to say here. Fear not, if you are using wordpress you can download some plugin to help you to optimize your content. But here we present the concept and HTML code to illustrate where to put the keywords.

A1. Fix Your Title

<title>Very Important Keyword</title>

A2. Fix Your Important Meta Tags

Meta Description:
<META NAME=”Description” CONTENT=”Your descriptive sentence or two goes here.” />

Meta Keywords:
<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space” />

A3. you body content keywords

<h1></h1>
<h2></h2
<strong></strong>

If you put the keyword in <h1> or bold is consider more important in search engine. High light or use h1 for those important keywords. Just remember, content is king, you have to write for your reader not the search engine. So we suggest you fix your title and meta tags first, then your body content.

Write your body content to whatever you feel like writing but keep in mind that what is the hot search keywords to highlight and use when it’s possible

Wordpress Blog Implementation

For Fixing title in wordpress, all you need to do is just write keywords in your post “pages” or “posts” title, it’s will appear in the single post title.

For fixing meta tag in wordpress, it’s get a bit tricky, you can install the Wordpress Meta Plugin to do it.

Here is the list of wordpress meta plugin

For fixing body content, just switch to “code” view from your “visual” view in write post and then key in <h1><h2><bold><strong> in your content.

Well, what do you think, simple huh? Yeap, content optimization is easy to do compare to “link building and anchor text” optimization. That’s the topic we going to discuss next.

Are You Optimize Your Blog For SPOTLIGHT?


They are blog or website have more then 1,000 pages or high google page rank but receive very little search engine traffic, why? One of the main reason is the website is not optimize for search engine result and traffic.

How to optimize for Search Engine Result And Traffic?

Simple, you need to look for “SPOTLIGHT”, it’s mean that hot keywords people being searching on internet related to your blog topics. If you blog about something that no body search for … your blog will not receive any traffic. I’m sure any topic will have someone to search for, but the worst thing is you didn’t optimize for that hot keyword or thing that people search. Then you will miss the search traffic. Click To Continue