Optimizing Keywords Tags : Are You Optimize Your Blog For SPOTLIGHT?

They are blog or website have more then 1,000 pages or high google page rank but receive very little search engine traffic, why? One of the main reason is the website is not optimize for keywords tags that have search engine traffic.

How to optimize for keywords tags that have search engine traffic?

Simple, you need to look for “SPOTLIGHT”, it’s mean that hot keywords people being searching on internet related to your blog topics. If you blog about something that no body search for … your blog will not receive any traffic. I’m sure any topic will have someone to search for, but the worst thing is you didn’t optimize for that hot keyword or thing that people search. Then you will miss the search traffic.

Don’t worry there are couple tools help you to identify and optimize keywords tags that have search engine traffic.

The steps is more like …

Identify SPOTLIGHT
Optimize Content
Optimize Internal Linking
Get Incoming Link.

We going to skip the 4 step - Getting more incoming links since it’s a bigger topic that we going to write about. Anyway, if you are buy in to our SPOTLIGHT thing, now it’s time for you to know how to identify spotlight and trend.

Step #1 : Identify SPOTLIGHT

We used certain tools to identify our SPOTLIGHT. And we think most people who are into Search Engine Optimization should be well aware of this tools.

Optimize Keywords Tags Tools

The tools listed below is the tools we being using to identify what kind of keywords people being searching for and how many search hits per months.

For now, we only list the free services and download here:

Yahoo Keywords
Google Trends
Google Adword Keyword
Goodkeyword software (same as yahoo, but desktop application and more)
And more such as Wordtracker and etc.

You can find more tools under our SEO Niche category.

Well, after you identified your SPORTLIGHT, you need to start to optimize your blog toward those SPORTLIGHT keywords.

Step #2 Optimize Content

After you find out the keywords tags that have search traffic, you need to have those keyword in your content. You can refer to our early articles about how to optimize content for search engine.

To sum up, we are using wordpress as our content management system. We use wordpress plugin such as SEO Title, Utimate Tag Warrior plugins and our custom keyword plugin for this content optimization.

*Try to match the keyword search from identify SPOTLIGH tool and the tag generated by Tag Plugin in wordpress admin write post and page.

Step # 3 : Optimize Internal Linking

Beside optimize for content, you can optimize for your internal link too. Google are using link and anchor text as the main factor to rank page. One of the easy things to do is get your internal page link to each other with the optimize keyword tags.

Again, we use Utimate Tag Warrior plugins. Plus, some custom linking template strategy to improve our internal linking. This linking strategy will help you to optimize and capture long tail and spotlight traffic from search engine. The main purpose is … to

Optimize Your Keywords Tags in Your Internal Linking Anchor Text.

This is something that you can do automation internal optimization using content management system or wordpress with custom template.

Lastly, if you are competing in for high search keyword traffic, it’s best you get more incoming links from other website.

Your Blog Is Way Ahead Of The Game

Anyway, most blogger don’t bother to do search engine optimization. If you do implement the first 3 steps, your blog is way ahead of a lot of blog in the search engine result.

One very good tips is … if you aim at spotlight traffic with less competitive website or keyword, even without much incoming external link, you will receive very good ranking and traffic from search engine. With that, your site is definitely way ahead of the game.

If your blog is new, you better forget about optimize for keyword that have high traffic or keyword that have a lot of competition.

Since we recommend you to optimize for less competitive keyword, the less competitive keyword will bring in extra 2-10 visitors a days to your site, to do it manual for this 3 steps will take time and just might not be worth it. This is why we use content management system to do it.

And since we are focus on wordpress, the plugin we recommend is SEO Title, Ultimate Tag Warrior and our custom plugin ( we will show it to you some other time ) . Right now, check out our tag and keyword to see how it work here.

Simple huh? Yeap, if everything set up property in the system, your life will be much simpler in search engine optimization.

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