How To Developed Internet Marketing Strategy?

A simple way to developed marketing strategy is using this 4 steps:

1. Situation Analysis
2. Segmentation
3. Assembly Of Strategy
4. Forecast

Situation Analysis

If you have read our blog for sometime, you might remember our post : how we know wether you can make money online? - If you don’t know your industry player you can’t make money online. This is blog post indirectly told the story of situation analysis

You need to understand who actually is making money in this kind of topic website, how they make money, who are their visitors, how they write content, and what kind of advertisment, affiliate, and thing they do in their website. With that you stand a better chance to succeed in making money online.

Segmentation

Just write down how you going to compete with your competitor. What is your unique selling point (USP)?

What is something that you can do that your competitor can’t do … write it down.
What is something that you have to do that your visitor want to read … write it down.

Think about your visitor characteristic and the market you are in. This will be your segmentation process. Of course, segmentation process is more then that. This is just a brief introduction about segmentation.

Assemble Of Strategy

Now, you need to assemble your promotion, program, content that gear toward this market. What is your budget? How much time you need to spend? Get a rough idea on all the thing you need to do to get your website message across to reach your target audience or market.

Forecast

Testing and measure, and forecast a year from now, what will be the revenue of your adsense, your affiliate sales and your ads sales. Be realistic! After you forecast, you basically know how much work you need to do in order to achieve how much money you can make online.

Summary

To developed internet marketing strategy take experience. If you already have the experience and it’s your second website, it’s should be easy to do. But the requirement will be you need to have the figure with you for your first website.

If you just started out. Try to read our strategy blog post. We have come up with couple strategy such as long tail strategy that is best for beginner. We have try it and it’s work very well. But we can said that you need to do your segmentation very well. Our hoobin.com have the worst Return Of Investment (ROI) base on our few website measurement because the market is very crowded and competitive here.

Anyway, my passion is always internet startup and internet marketing. And I already spend the last 10 years to developed my skill in mastery innovation (web development technology) and marketing, that’s is crucial for internet startup. So I actually can write about this subject back of my head and it’s really cost me little to do it.

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