Miss-Understanding Of Link Exchange

Links is still the DNA of internet.

I think now day, when I received a link exchange request, people no longer get link exchange concept right.

Why Exchange Link?

To exchange link is more like … I like your site and my reader might be interested to read it too. So the fundamental of link exchange concept is exchange for traffic, exposure and maybe build a site relationship along the way.

But with the raise of google and link algorithm, now day people link exchange for PageRank and Anchor Text, which I think it’s should be the second priority.

The first priority concern and benefit for link exchange is TRAFFIC and RELATIONSHIP.

Then, you will get it RIGHT. You will become more selective in term of who you want to exchange link with because it’s only provide win-win if the …

• site is relevant.
• site is presentable and professional
• site is interesting
• site is complementing your service.

Miss-Understanding Of Link Exchange
We admit we are very SEO minded. When we first started out to exchange link, we are very blur about our link exchange strategy. This is some lesson we learn along the way after we found out that to do exchange link for SEO effort might be our WORST return of investment for our work. Thinking in term of traffic is much better. We can see those site that we exchange link for win-win traffic is definitely perform better. And we still received traffic after years later.

And we think if you do manual link exchange for search engine optimization, it’s will cost you greatly for your link exchange effort. If you need just a link to boost your page rank for search engine optimization, there is much better strategy/methods to get more links rather then doing link exchange. As you know, link exchange effort is very time consuming too.

If you do the link exchange right, people will start linking to you due to the fact that you have give value to the site that you exchange link with by placing the link that people would actually click and exchange traffic. If both site look professional and on topic, you also have exposure yourself to the right target audience plus your site look like a site that is worth linking at:)

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