The Value Of Links To Search Engine

Everybody love links. Because the more incoming links you have, the more traffic you might receive from the incoming link, and not to mention search engine might rank your site higher for the search result because of your higher incoming links.

Link Building

We work hard for link building, whether it’s to write a great content for people to talk about, to exchange link, to submit to link directory, to buy ads links or ask our friends, suppliers, or anyone we know that might link to our site, we do it:)

But sometime we ask ourselves - how valuable are those link from the search engine optimization perspective? If the page contain hundred of links, will there be any good? Or if the blog topic are not quite related to our blog topic, how qualified or valuable the links to our blog?

Here is the simple table we got from Search Engine Marketing Inc. Book that help us to understand better what is the value of incoming links to our site:
Table:

Type And Value Of Links	Average Ranking Site	High Ranking Site
Internal Links ( From one page on your site to another page on your site )	Not Much Value	Very Low Value
Within Family ( From a page on one of your sites to another of your sites )	Very Low Value	Low Value
Two-Way (Trading links back and forth with another site)	Low Value	Medium Value
One-Way Crowded	Low Value	Medium Value
One-Way Sparse	Medium Value	High Value

Of course, the best is to get one-way sparse link; Or the even better one is to get many one-way sparse links from a high ranking site.

Even though internal linking has not much value here, but it’s still count for something. It’s the best things you can do for long tail search engine keyword optimization. Think about this way, it’s better to have an internal link then no link at all, and most blog post or articles don’t even optimize for that, so your blog will be more “ahead” if you do internal linking optimization.

Well, Which Links To Get?

All Of Them!

The more the better. The more links you get, the more traffic you might received. Of course if a site that only have one type of links will look very specious for the search engine. So it’s definitely better to get all the type of incoming links to make it look natural from the search engine optimization perspective.

One of the link big value for link will be the anchor text. Link with an good anchor text keyword is the best for search engine optimization. Anchor text act more like a hint to the search engine about what you site or page all about. This will help your page to rank in search engine result in that search keywords.

For Example:

• Like to learn about how to get more traffic to your blog? Click here (Bad)
• Like to learn about how to get more traffic to your blog? Check out Make Money Online Hoobin Resource Center (Good)

Links Building Is Easier Today

Now day, it’s much easy to get links compare to the old day. With the popular of blog and social network site, getting links is easier from blog and social network site.

The Old Day Methods:

• Email to webmaster to exchange links
• Submit to web directory
• Put your website links in your forum signature .
• Submit Article to articles directory with your site links

New Blog Methods :

• Comment On Blog
• Top Commentators
• Do-Follow Comments Link
• To get on Blog blogroll

And many more such as to be add your blog post to a social network site like digg, netscape and other is just another powerful things you can do to attract massive incoming links to your blog.

Well, some people even go extra length to create multiple blog to links to each other, but it’s better to have multiple sub blog to link to main blog if you are really motivated to get more good anchor text link to your website. This is a bit of black hat but it’s work if you have the time and energy to maintain multiple blog. Anyway, this black hat to have multiple blog is just taking too much time and energy to do it, so we don’t really recommended here.

If you think more creatively, the opportunity to get more links into your website is endless. Of course the easy way is to buys links if you have the money. Or do a back-link check on your related topic blog or competitor blog, and contact those blog that link to those blog by requesting them to add your blog into their resources list.

Well, for making money online, the simple links equation is

links=traffic=money

The more incoming links you have, the more value for you blog and website, and also the more potential constant flow of traffic to your site.

Go and get some links today:)

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