They Are Here, They Must Be Interested At My Content

A common mis-conception is … they are here browsing my website, they must be interested at my content

Duh! This is the worst assumption we can make about our visitors. If you read our searcher intent articles, you know they might land on a website that they are not interested.

And it’s your job to make them interested!

4 type of visitors

Know What They Are Looking
Advise: Improve your navigation to help them find what they want. Blog is terrible at that! Use sqeeze page tactic.

Who are browsing and general interest at the topic
Advise: give them “WOW” articles to read or your best of so they will stick around

Those who are looking for something and are not sure what it is they want
Advise: Do everything to capture their attention by giving them more quality information. Use AIDAS(Attention, Interest, Desire, Action, Satisfaction) to burn your website in their head:P Majority of the search traffic have this kind of characteristic.

Those who have no interest in your content
Advice : Forget about them!

Example

There are couple blog and website have doing a great job to interest their reader. And you must do it in 2-3 pages visitors browsing experience.

JohnChow use his download e-book to excite his reader.

Darren Problogger use his “best of” page to impress and attract his reader.

And more, use your creativity here to excite your reader.

Base on this concept, we are using our One-Man-System 1PageGuide to attract and excite our reader even though we are just at the beginning stage. And we will continue improve on this system and share more idea about our experience.

They are here, and it’s your job to make them interested about your website. Go get their attention!

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