Understand Searcher And Searcher Intent

One of the way to monetize your site is to strongly understand what kind of searcher land on your website.

Then you can know using what methods best to monetize your site:

3 Intents

Basically, there are 3 searcher intents:

• Searcher looking for specific website
• Searcher looking for specific information
• Searcher looking for performing some transaction task

Searcher looking for performing some tasks have the highest value here since they might looking to buy something or sign up your membership site. Either way, to find out what the searcher think and what keyword they key in is the gold mine for search engine marketing.

Content Provider Goal In Search Intent

As a content provider, our goal is more looking at what information people are looking for and what kind of people will visit our site and what kind of thing they might buy so that we can sell our advertisements to the right party and join the right affiliate.

After a year later, if you don’t have a list of keyword that related to your site and can be classified into website, information, and transaction. Then you really don’t have a search engine marketing strategy. In search engine marketing, knowing what keywords work for your site and what keywords doesn’t work is your business assets.

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