Why Don’t They Buy Link Advertisement From This Site?

Besides the obvious reasons why the advertiser don’t buy link advertisement from the publisher because of low page rank, low traffic, and ads price is too high, SearchRank Blog write a post about “things that bug me regarding those who sell links” that spell out the less obvious reasons why advertiser don’t buy link ads sometime.

We think this is interesting. As a publisher, we definitely interested to know what are the advertiser concern and what really stop them from buying link ads from us?
So what really bug them? Here are the list from SearchRank:

1. Identifying Them As “Advertisements”
2. Placing Affiliate Advertisements for Text Link Brokers
3. Selling Site Wide Links
4. Putting Monetary Gain Over Relevancy
5. Not Implementing the Very Basic SEO Fundamentals

What We Think?

We think most of this main concerns are related to whether your site can be easily allow Google to identify as “selling link advertisement” site and not pass on real link value(page rank) to the advertisement site.

This is what you can do to to address those concern:

1. Use creative way to replace the advertisement word such as “Feature Site”, “Interesting Site” and etc to label it.

2. Try not to promote text link brokers service unless you are a site that talk about how to make money online. But of course, when you do, you tend to scare away the link buyers. So it’s time to choose. Link advertisement or affiliate link broker?

3. You can definitely get more income by selling one page link, but to do that in blog platform is harder. In blog, it’s much easy just to insert the site wide link into the template rather then insert one page link ads. Anyway, this still can be done. Plan early and try to understand how your blog platform work can make this thing work easier.

4. If you site is talking about health topic but link to gambling topic site, it’s definitely allow Google to detect your site as selling link ads site more easily. So it’s best to stick to the same category or complementary category links ads advertiser. This create win-win for both party rather then trying to sell all the link ads to unrelated site that will hurt both site.

5. A link that have good page title is carry more weight. For example, let said if a site link to hoobin.com with it’s page title of Making Money Online Resource rather then Link Partner, it’s carry more weight in searching keywords for making money. So it’s always best to optimize your page title, this will attract more link ads buyer. If you are interested to find out more about this back link weight, we have write a more detail information about the value of back link in our articles “little secret about back link” here.

Well, if you address those concern, I’m sure there are more link ads advertiser willing to advertise in your site beside your page rank, traffic and price issues.

Anyway, to know more about how to price link ads and where to get link advertiser, check out this post: How To Price Links Ads.

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